I'm ready to get social without socials! 🎉
A virtual social club for online business owners who want more clients with less social media.
Make friends, not just followers, and watch your business grow.
What if growing your business felt like a good hang with friends?
Your best clients come from people who think you're awesome and sing your praises.
What if you had more friends like that?
The Playhouse is here to give you a place to show off your skills and network without even knowing you're networking. That's how fun it is.
True connection grows your biz + that's our thing.
- Ensemble magic of groups like The Second City, The Groundlings, and MTV's The State
- Creative production + community inside Warhol’s Factory or The Great British Bake-Off Kitchen
- DIY rebellion of the Craft Mafias and punk rock house shows which actually happen when you "Do-It-Together"
- Experimental, diverse, fun, lead-with-kindness energy of Pee-wee’s Playhouse
- Generosity and friendship that happens when people are safe to show up authentically and truly belong.
The Playhouse is a virtual social club for creative business owners who want to grow through connection, collaboration, and community...
not constant content.
It's like BNI growth but without the pressure + pit stains
Which Playhouse member archetype are you? 🤔
connector
REBEL MOVE:
Caring more about follow up than follower count.
introvert
REBEL MOVE:
Building connections one genuine conversation at a time.
creative
REBEL MOVE:
Experimentation as strategy + refusing to color inside the lines.
collaborator
REBEL MOVE:
Choosing community over competition, every single time.
cheerleader
REBEL MOVE:
Leading with joy in a world that glorifies the grind.
visionary
REBEL MOVE:
Dreaming bigger than the algorithm allows.
Writers, consultants, designers, coaches, strategists, accountants, and other freethinking business owners who are rewriting the rules of online business together!
💫 The Playhouse works because we’ve all got a little bit of each one inside.
Built by an online business owner, for online business owners.
I’m Deanna (my friends call me dd)
After decades in the creative world, I noticed most online business owners were burning out on endless content… even though their business was really built on relationships and referrals.
And when you’re trying to do it all alone, it all adds up fast. Inside The Playhouse, we share the load through collaborations, referrals, visibility swaps, and community events that keep you seen without the hustle.
The result: more FUN, more clients, and less busy work.
If you’re ready to grow your business with joy instead of exhaustion, we have a seat for you in The Playhouse.
One Rich Relationship is more worth than a hundred casual connections.
- Selena Soo
Rich Relationships: Create a Million-Dollar Network for Your Business
Show up in ways that work for YOU! 🙌
LEX ROMAN
Writer and community convener
Most Likely To:
Show up to a Playhouse event from the airport
Growing my Newsletter + Finding Smart Collaborators
Biggest Win:
Think Tank Masterminds
Favorite Feature:
“I have a homebase on the internet! Members are always cheering me on and offering ideas and connections I'd never even think to ask for.
This is a community of DOERS and HELPERS and I'm so deeply honored to be part of it.”
After Joining:
“I was hosting all my events myself, doing all my own marketing, and feeling like I was pushing a boulder up a hill every time.”
Before The Playhouse:
Small groups led by experienced Playhouse members where you can brainstorm, problem-solve, and grow faster together. Think of it as your personal board of directors… but with comfy pants.
Deanna Seymour
1st Monday
7pm eastern
Kate Burgener
2nd Tuesday
1pm eastern
Emily Turo
3rd Thursday
10am eastern
Tiana Dodson
4th Tuesday
4am eastern
Adrienne Kmetz
4th Wednesday
3pm eastern
Fresh ideas, new perspectives, real solutions
🐠 Think Tank Masterminds
MARIA MEDINA
Networking Coach
Talk about my wife without being prompted.
Most Likely To:
Collabs for my YouTube series: Let's Talk Business!
Biggest Win:
Member Workshops
Favorite Feature:
"I know people are being their authentic selves because that's exactly the type of space The Playhouse has built! No judgements. Just YOU."
After Joining:
"It was hard to determine when someone was showing up as their genuine self."
Before The Playhouse:
Playhouse events are hosted by members for members, which means you’ll always find something fresh and useful.
From business-focused sessions like AI tools, website feedback, or marketing meetups to creative gatherings like co-crafting or recipe swaps… there’s space to connect in ways that feel natural.
Plus, we throw pop-up networking parties that are open to the public, giving you a chance to meet new faces and grow your circle.
🎉 Fun + Educational Community Events
Business building that feels like a good hang
"I define connection as the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship.”
- Brené Brown
The Gifts of Imperfection
SARAH WAYTE
Copywriter, creative writer & brand photographer
Forget what she was talking about halfway through a sentence.
Most Likely To:
Getting to be in Deanna's world!
Biggest Win:
Attending Events
Favorite Feature:
"I feel like a part of a genuine community and have even made a couple of awesome friends! "
After Joining:
"I was just collecting names and not really making connections or friends."
Before The Playhouse:
Only choose what aligns with your personality and business goals.
Everything's optional, and there's no pressure to perform.
However you choose to show up, the goal's the same: more fun, more visibility, more opportunities... as a collective.
Record an episode for our collective podcast
Contribute to special bundles and collaborations
Record an on-demand workshop for our library
Get matched up monthly with other members
✨ Visibility Opportunities
Be seen as an expert without chasing the algorithm
TRISHA MARKEL
Virtual Assistant
Most Likely To:
Sign up for every event because the FOMO is real
Getting so much accomplished in coworking!
Biggest Win:
Hosting + Attending Events
Favorite Feature:
"I feel like I have a place to ask questions, people I can refer others to, and made connections with entrepreneurs who aren't afraid to talk about the struggles of trying to run a business."
After Joining:
“I made some connections, but other groups felt transactional or bro-marketing hustle culture. I knew I was in the wrong place.”
Before The Playhouse:
You have the option to share your knowledge in a 20ish minute workshop. You can also share a resource that'll help viewers and grow your list!
Don't want to record a workshop? That's totally cool!
They're all here for you to watch if you need help with anything.
🎬 On Demand Workshops
Diverse perspectives, practical strategies
"Everyone is needed, and all are participants. No one is going to do it for you.
This is not a top-down enterprise. We all have a role to play."
- Rainn Wilson
Soul Boom: Why We Need a Spiritual Revolution
KIRSTEN GOLLIER
SEO Expert
Most Likely To:
Derail a conversation
I spoke at a Playhouse Summit and ended up getting a lead!
Biggest Win:
Hosting My Own Events
Favorite Feature:
“I’ve never once felt uncomfortable at a Playhouse networking event. Everyone’s so friendly, and the vibes are always great. I end up wanting to spend MORE time at the events, not less."
After Joining:
“I’d psych myself up for networking, worry about salesy matches or bad vibes, then leave feeling I’d wasted an hour.”
Before The Playhouse:
Here are the answers to the top things people wonder before jumping in:
Nope! You pick what feels fun and skip the rest.
Perfect. There are plenty of low-pressure ways to connect (like matchups, the directory, or just lurking until you’re ready).
There's no guarantees, but lots of members find clients, collaborators, and referral partners here. Because real connections turn into real business.
The Playhouse is designed to replace the busy work that’s not working. Even showing up once a month can make a difference.
Reach out to us! team[at]deannaseymour[dot]com
🤔 Still have questions?
Here's some answers for ya!
"Find the most talented person in the room and if it’s not you, go stand next to him. Hang out with him. Try to be helpful."
- Harold Ramis
Quoted in Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon
Deanna is the founder of The Playhouse and believes FUN isn’t just fluff, it’s your new strategy for growth. A graphic designer with a playful, no-fluff approach, she helps solopreneurs ditch boring marketing and build real relationships that spark real results.
Kate Burgener is an enthusiasm machine! As an annual report designer for non-profits, she has a knack for keeping visuals cohesive and clear, thinking about the bigger picture. After 12 years of business she's seen plenty of evolution and will help you embrace yours. Kate loves connecting you to resources and celebrating your wins.
Emily is the co-owner of Human VA with her mom, Lisa. They help creatives + small biz owners simplify, organize, and actually enjoy their business again.
Tiana Dodson is a Body Liberation Facilitator and guides people to reconnect with their bodies, destigmatize fatness, and learn about how systems of oppression are the root of our negative relationship with our bodies.
Adrienne Kmetz is a marketing strategist with 19 years of experience helping startups grow through smart content and authentic connections. She focuses on showcasing expertise, building engaged audiences, and creating systems that compound traffic and revenue, all while keeping marketing simple, sustainable, and human.
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