welcome to
a grassroots business-building collective
for freethinking, creative solopreneurs
heck yes!
We’re starting a revolution to put the humanity back in online business.
The Playhouse is a 24/7 platform where members across the globe share our wisdom, celebrate each other as whole, dynamic humans, and create success on our terms.
We’re here to support your business and the real person behind it. This is a space to show up as your true self — with your quirks, obsessions, and unique genius. When colleagues know you as a whole person, you go from a name in a CRM to business besties, then real magic happens: connections deepen, referrals flow, and your business grows in ways that feed your soul (not suck it dry).
Let’s ditch the hustle, the constant content churn, and the social media hamster wheel. You don’t have to go it alone any longer.
because let's be real...
You’ve tried the constant posting on socials, endless networking calls, the efforts to always be visible.
But instead of wildly successful, it’s left you drained, disconnected, and disillusioned.
It’s a vicious cycle: the harder you hustle → the more burned out you feel → the less you love your business → the more of a struggle it is to show up → the harder you have to push…
You started your business to serve amazing people and make a difference in the world, not spend your days isolated and stressed.
You want a consistent stream of clients, but what you’re doing now isn’t working.
sound familiar...?
- No more feeling pressure to market yourself in ways that feel gross
- No more trolling networking calls begging for clients
- No more wondering where your people are
- No more acting like your own micro-managing tyrant boss
- No more killing your passion and feeling like a sellout
Your solopreneur journey doesn’t have to suck.
It’s time to break free from the outdated business playbook that’s no longer serving you…
introducing
our mission:
As a member of The Playhouse, we invite your whole self to the party. We get that growing your business sustainably requires more than just business strategies... you need a community that celebrates you and has your back. That’s why we’re committed to creating space for both business and personal growth. You’ll make money making friends!
Inside our fun, dynamic, one-of-a-kind community, you’ll find your people, amplify your visibility, and build a steady pipeline of leads and opportunities through organic collaborations and authentic referral relationships.
We’ve created a safe, inclusive, and diverse platform where you can show up and share who you are and what you know with engaged audiences invested in your success.
We’re all about that rising tide lifts all boats kind of vibe!
What goes on inside The Playhouse
In The Playhouse, you’ll expand your network and visibility in a fun, collaborative way.
Need to grow your email list? You’ll find partners who are excited to cross-promote and collaborate.
Want more opportunities for speaking gigs or guest spots? The Playhouse is filled with members ready to invite you on their platforms.
Looking for your dream clients? They’re already here, and they’re eager to learn about what you do.
We believe that everyone has something amazing to contribute, and we offer lots of ways for you to be brilliant and visible in front of the right people. We give you the stage and the audience. All you have to do is show up and shine. 🤩
Here’s how you can contribute, connect, and grow inside The Playhouse:
Here, you can dive in to ask questions, share resources, and connect with other freethinking solopreneurs who truly get it. There is no need to show up polished or perfect. We embrace our real selves, and this shared authenticity builds the genuine relationships that fuel your business growth.
Whether you are seeking advice on a tricky client situation, celebrating a recent win, or hunting for the best tools and processes, the community is here for you.
This is your go-to spot to receive and offer support, brainstorm ideas, or simply connect with others who understand the unique highs and lows of solopreneurship. These conversations are not just chatter; they form the foundation of our collaborative energy and ignite deeper relationships, exciting opportunities, and sustainable business growth.
We don’t do boring webinars and one-dimensional networking calls. Instead, we give you space to host your own unique events to an engaged audience, who show up live to learn from you and support you.
These fun, casual events can be about business or your hobbies! You’re literally hanging out with friends and chatting. It’s a fantastic way to build trust, showcase your expertise, and position yourself as a go-to resource (or a totally awesome nerd). You’ll enjoy two-way conversations with potential collaborators or clients who value what you bring to the table.
Events like…
- Intuitive Business Planning Session with the Creative Alchemy Deck
- Building Engaged Communities
- Accounting Basics for Non-Accountant Business Owners
- Love is Blind Season 7 Chitty-Chat - because it doesn’t all have to be about business! We’re humans too!
When you show up and share who you are and what you know, we understand you on a personal and professional level and are excited to promote and refer you to each other’s networks!
Check out the current event lineup here and get inspired about what kind of parties you want to host and attend!
Share your expertise and grow your audience by contributing to curated bundles created by Playhouse members. These collaborations highlight your unique skills, attract new leads, and boost your visibility. It’s a fun, impactful way to connect with potential clients while offering real value to a wider community.
Contribute to Exclusive Bundles
Get featured on The Playhouse Sessions Private Podcast, a fantastic opportunity to hone your podcasting skills and create valuable clips for your portfolio. Not only does this boost your visibility, but it also positions you as an authority in your field, helping you connect with a broader audience.
Episode on The Playhouse Sessions Podcast
As a member, you’ll be listed in our exclusive public Member Directory, a one-stop-shop for trusted service providers. Instead of spending time and money on strangers, you can connect with fellow members, build authentic relationships, and confidently invest in the expertise of people who truly understand your needs.
Listing in the Member Directory
Contribute your knowledge to The Playhouse blog and showcase your expertise to a larger audience. Writing for our blog not only gives you media clips to add to your portfolio, but also provides valuable backlinks to strengthen your website’s SEO, boosting your visibility and authority.
Write an article for our collective blog
In The Playhouse, we believe in the power of collective growth. The more diverse and expansive our community becomes, the more opportunities open up for everyone. By inviting your network into our Playhouse family, you not only earn 40% recurring commissions, but help foster a thriving, supportive environment for all.
40% affiliate recurring commissions
Ready to join the revolution?
(away from the noise of social media)
Attend LIVE events for support and feedback
Apply to host your own events
Contribute to Exclusive Bundles
Listing in the Member Directory*
Episode on The Playhouse Sessions Podcast*
Write an article for our collective blog*
Plus 40% affiliate recurring commissions
*On the roadmap for 2025!
Join Us Inside Today!
When you join the revolution, here's what’s possible for you...
To...
Go from...
Say no to...
And heck yes to...
Trade in...
For...
Give up on...
Invest in...
Swap...
For...
“I was really struggling with marketing myself before joining The Playhouse. It felt overwhelming, especially since I haven’t posted on social media in over two years. I knew I needed a fresh start.
Since joining, I’ve enjoyed connecting with other online business owners who, like me, work for themselves and by themselves. What excites me most is the chance to learn new strategies for visibility and build genuine connections (and friendships!) that make business feel a little less lonely.
I joined The Playhouse because I craved community, and it’s already proven to be exactly what I needed. I can’t wait to see where this journey takes me!”
Sheila Streetman
Graphic Designer & Brand Strategist
"I was struggling to network without anxiety, build camaraderie without expectations, and explore myself and my future without judgment. It is authentic and judgment-free. Bring your real self, be vulnerable, ask your 'silliest' questions – we’re all here to learn and grow.
The topics range from soul-expanding to business-critical, and that balance makes it so valuable as an alternative to social media. I see more alternative paths to my version of success now that I am surrounded by people who are creatively pursuing their passions and their businesses, often together.
It is definitely the best value for the price I’ve ever gotten from a community."
Adrienne Kmetz
Content Advisor + SEO Expert
"It’s so VIBRANT! Literally and energetically. The diversity and active participation here make it the perfect place to grow relationships!
Being a solo business owner can get so lonely! I truly missed the social aspects of working for a larger company, and The Playhouse brings that element back to my life and work. I don’t feel like I’m going it alone anymore.
I love the array of experts in The Playhouse! At any given time, I can pop into a session on SEO, a networking meetup, or a podcast pitching workshop. It’s really an awesome hub for business owners like me. I’ve already connected with so many cool folks and love building relationships and referral partnerships like this.”
Megan Winkler
The Good Business Witch
I am just so excited to let a bunch of folks know what I do and how it can transform course materials. The more people who understand what's possible, the more they can use it or talk about the technology with other folks.
I am really loving a chance to connect with people who have a huge variety of services! Groups I've joined in the past have been largely geared towards the same kind of service provider, but I love that I can chat with a body liberation coach, a feminist podcast studio, and an SEO expert all in one place!
I am so stoked to know (and be able to refer) such a wide variety of service providers. I've already brought up Playhouse members in a few different networking groups when someone has talked about what they need!
Kate Burgener
Interactive Workbook Designer
"Finding communities where I felt I and my business would fit in has been a challenge, but I’m loving the community in Heartbeat so far. The engagement is fantastic, and the list of upcoming trainings looks amazing!
I’m excited about contributing value in a meaningful way and receiving nonjudgmental feedback from a variety of people with different services and products. I look forward to meeting others in my niche, as well as those who may not be but are still interested in what I have to offer.
I love that Deanna values accessibility—it’s one of my business values as well. She is genuine, funny, kind, and super relatable!"
Fonda Neal
Natural Health Coach
“I’ve already gained new clients through organic connections and meaningful interactions with other members. It is truly easeful to just show up, meet cool people, and walk away with gobs of gifts from each engagement.
Everything I’ve attended here has been joyful, useful, and immediately actionable. I implemented the tips I got in Suzanne Culberg’s event and got invited to be on a podcast I’m really excited about.
I’m expanding my network with powerful, magical creators who are not afraid to color outside the lines of traditional business strategies. The chill vibe values playfulness while calling in some badass business women who really know their stuff.”
Regyna Curtis
Holistic Business Mentor
"I love the openness and positive vibe. And the flexibility to host or attend events with a collaborative intent feels great. There’s been so many informative and fun conversations already, even in my early days.
I love the opportunity to broaden my circle of connection and networking in a fun, organic way. Having access to intelligent and focused business owners makes this the perfect place to float new ideas.
The energy and communication are so much better than other similar communities I found. The encouragement to think outside of the box and dare to be different, without judgment, feels great.”
Sheila Williams
Life Coach
"First of all, the onboarding was so well thought out. Everything in here has been curated with user experience in mind. The vibe is fun and casual but also creative and professional. The people in here are cool, and it feels warm and welcoming.
I like the ease of setting up an event and having a built-in attendance possibility before I even invite my list. I also love how we can invite outsiders. It seems like a great place to test out new things I create.
There’s a wide variety of professionals here, and the events are kind of like a candy store. It was the type of community I was looking for!"
Tonya Kubo
Online Community Strategist
"I've had an idea for an event that I've wanted to run for my audience for a while, and I was able to host it in the Playhouse without having to do a launch. I had some great takeaways from the experience.
I love the wide range of entrepreneurs in the Playhouse. It's a great place to get new perspectives or suggestions for resources that aren't as well known in my niche and pretty much anything Deanna Seymour is doing is something that I want to be a part of!
The whole platform has a chill, let's try fun things and support each other's vibe, which I love!"
Audra King
Coach & Agency Owner
Ready to join the revolution?
(away from the noise of social media)
Attend LIVE events for support and feedback
Apply to host your own events
Contribute to Exclusive Bundles
Listing in the Member Directory*
Episode on The Playhouse Sessions Podcast*
Write an article for our collective blog*
Plus 40% affiliate recurring commissions
*On the roadmap for 2025!
Join Us Inside Today!
"Before I joined The Playhouse, there weren’t many people in my life who truly understood or could relate to the entrepreneur grind. Since joining, I’ve been able to build connections with others who can commiserate, offer support, celebrate triumphs, understand memes, and provide valuable feedback and advice.
I love the variety and frequency of the events, whether they’re juicy networking opportunities, value-packed workshops, or fun hang-outs. The Playhouse attracts a cool, genuine, whip-smart community of entrepreneurs. They're not only my dream clients, but the people I’d most love to learn from.
Having the unique opportunity to learn from and grow with such a talented group of business owners is invaluable."
Valeska Griffiths
Copywriter + Brand Strategist
"First of all, the onboarding was so well thought out. Everything in here has been curated with user experience in mind. The vibe is fun and casual but also creative and professional. The people in here are cool, and it feels warm and welcoming.
I like the ease of setting up an event and having a built-in attendance possibility before I even invite my list. I also love how we can invite outsiders. It seems like a great place to test out new things I create.
There’s a wide variety of professionals here, and the events are kind of like a candy store. It was the type of community I was looking for!"
Jill Davenport
Coach
"Everyone has a voice! It doesn’t feel like you’re just a number in a membership; it feels like you are a voice in a community. The warm, welcoming vibes of every event are like a breath of fresh air. Every time I walk away from an event, I am feeling inspired and ready to dive into making my business that much better.
In only 2 months, I have made so many connections for my business! I’m so excited to not only grow my own audience but to learn more about what other business owners are doing and see so many creative business owners doing amazing things.
As soon as I saw the vision for The Playhouse, I knew I had to be in on this magic."
Emily & Lisa Breitbach
Virtual Assistants - Human VA
"Fitting into a community of business owners and not being looked down upon for being a simple farmer has been such a relief. I like how there are plenty of events to choose from that fit my schedule, and I get to know community members I might not have had the chance to interact with otherwise.
What I love most is how it’s totally judgment-free, and I can just be me without trying to be someone else.”
Lorraine Penner
Farmpreneur
"A lot of the other communities I’ve been in still have an air of focusing on yourself first. But here, I feel like we are all in this together—supporting each other and growing together.
I always love connecting with new people, new ideas, and seeing where we can support each other through collaboration. I just know that there is going to be magic coming out of these Playhouse connections!"
Casey Jourdan
ADHD Coach
"I think I was struggling the most with feeling alone. Yes, I’m on my own in my business, but I kept trying to join communities to build connections, and it just wasn’t happening.
It sounds simple, but I’m most enjoying the people. Deanna brings really amazing people together, and I love the connections I’ve been making. I don’t know that I can describe how amazing it is to find a group of people who support you, cheer you on, and want you to succeed."
Becky McCleery
Strategy & Operations Consultant
“Even though I'm introverted, I still enjoy community and connection. I love that everything is live; no recordings. It takes the pressure down and means people are genuinely engaged, not just half-paying attention while checking emails or scrolling. It feels like real conversations you'd have in the breakroom at the office.
The opportunity to practice without pressure is amazing. Got an idea but not sure if it’ll work? Host a room and experiment—no judgment. Plus, I can ask questions and get real, lived experience from others, not just the polished fluff on sales pages!"
Suzanne Culberg
The Nope Coach
"Meeting peers who want to collaborate and discuss more advanced topics in business has been such a highlight. The people in The Playhouse are so keen to work together, support each other, and truly show up. It’s a super creative and committed group, and I can’t wait to connect with even more Playhousers and get to know them.
What makes The Playhouse different is the context and framing. It’s meant to be a collective where everyone contributes and supports each other—not just another online forum for promoting businesses. I’m really excited about that vision and look forward to developing it alongside everyone inside The Playhouse."
Lex Roman
Newsletter Writer
"I like that it doesn't run on an influencer or mentor model where we're all in the community to learn from one person and our relationships with each other are just a side benefit. Instead the whole point is the relationships with each other and Deanna's presence is the cool perk / ‘side benefit.’
Relationship building & visibility are so important for growing my business. I love that the Playhouse offers opportunities for genuine connection and championing each other's work in a fun, non-hierarchical, and non-sleazy way. We need more spaces like this in online business!"
Amelia Hruby
Softer Sounds Studio
“I’m tired of social media feeling like I’m talking to a wall. I wanted community and real connection.
And I love the events! I love that I can check the events section and it’s always a surprise of different topics. It’s refreshing how informal the events are. I don’t feel like I’m being talked down to by some guru. I get to see the real leader showing their expertise and access to ask questions.
I’m excited for the future of hosting events as a way to meet new people and invite them into my financial world.”
Callie Sitek
Radical Profits Club
"An hour in the Playhouse is worth six months of working with an expert. Watching the community evolve with purpose over pretense is such a privilege. Finding a place to test and refine what you’re working on is rare, and I’m blown away by what I’ve accomplished since joining.
I love that the Playhouse sidesteps the low-quality interactions typical on other platforms. Instead of wasting time hunting for ideas or meaningful connections, I can engage with this community. It’s a safe, low-risk space to gain feedback, make mistakes, and grow."
Kelly Osborne
Market Researcher
"In my field it’s not always easy to find a space where I can connect with other solopreneurs while still getting to share my knowledge in helping moms balance life and work.
In here, we’re not just focusing on traditional business strategies, but also sharing tools and insights that help us all navigate the stress of entrepreneurship and daily life.
The Playhouse treats solopreneurs as whole people, allowing me to integrate my personal and professional experiences in a way that feels authentic and valuable."
Kayce Hodos
Perinatal Mental Health Specialist
“I've been around online business for a number of years but wasn't finding a community I wanted to "settle" into. I know relationships are KEY in building our businesses and I knew it was time for me to invest in it but wasn't finding it until The Playhouse.
I love the variety of events and people Deanna draws. I can learn from a very diverse set of people that also identify as revolutionaries, free-thinkers who value human first, business second.
It gives me a place to share my expertise AND learn from others - so I can both give and receive and I LOVE that so damn much.”
Jen Vertanen
"Best Damn Life" Coach & Mentor
"In The Playhouse, I've experienced meeting and being seen by kind colleagues who I'd never have met otherwise.
They welcomed me and helped me zero in on how to share myself and my gifts with this new community. The space feels intentional, warm, and genuinely collaborative, fostering connections that feel both professional and deeply personal.
The creator of The Playhouse herself, Deanna Seymour, is a visionary with so much heart who beams welcome to each and every one of the Playhouse members. Her dedication to creating a community where everyone can thrive and feel supported is truly inspiring."
Kellita Maloof
The Mr. Rogers of Burlesque
"The Playhouse has exceeded my expectations. It already feels like a close-knit community.
I’m amazed by the wide-ranging knowledge and expertise of the members. Every session I participate in teaches me something new. In January, I’m excited to launch my own Playhouse events and share my experiences as a Business Strategist.
I joined because of the equality Deanna baked into its structure and the opportunity to connect and build relationships with other founders. The Playhouse truly creates space for collaboration and mutual growth."
Katherine Danesi
Business Coach + Strategist
All the A's to your Q's...
Nope! This community is for everyone. Admittedly at the moment it's 99% women identifying but we want to build a diverse community with lots of perspectives! All humans are welcome.
As we build the community you can host as many as 1 event per week. This is subject to change but I think once a month or once a week will be the norm. We want to make sure that we’re creating a space that is collaborative and diverse. Signing up sooner than later gives you the opportunity to help shape the schedule and get your first choice of days and times.
Keep in mind, The Playhouse is a 24/7 community so you can host events any time day or night or on the weekends! It's about doing business our own way and re-writing the rules!
Yes. AND… the ratio of conversation/value to selling should be at LEAST 90/10. You’ll have a QR code on your event background so it will be very easy to refer to that or drop a link in the chat. I can see someone hosting a Q&A about bookkeeping and then saying something like, “I have a free intro course on Quickbooks if you want to grab it.” or “I have a membership where you can ask me questions in our Facebook group whenever they pop up throughout the month.”
Those are natural suggestions and add value to someone struggling with their bookkeeping. The mission of The Playhouse is to build relationships and grow your email list, so you should absolutely be mentioning your offers, both free and paid. However, this is not a space to do a webinar style pitch that’s mostly you talking about your offer. You can absolutely invite them to sign up for your list and register for a webinar you’re hosting in your world.
But the events in The Playhouse are spaces for conversations, coworking, or collaboration. In order to maintain this, attendees will receive an opportunity to give feedback after your event. I’ll be monitoring that feedback to make sure all events are in line with the mission of the community.
The online community aspect will be hosted in a platform called Heartbeat. It’s much like Circle or Mighty Networks, essentially a Facebook Group off of Facebook. All the events will be created in Heartbeat and link directly to your event. Engaging in the Heartbeat community will increase your visibility and most likely improve the attendance at your events.
The events themselves will be hosted in a platform called Go Brunch.
It’s important to me as the founder that this space has a truly collective spirit about it. So everyone is encouraged to become affiliates for The Playhouse. Affiliates earn 40% recurring commissions on anyone you bring into The Playhouse.
A large, diverse group of members and mentors is what will make The Playhouse a success and I can't do it all by myself. The goal of this profit sharing model is to make The Playhouse feel like it belongs to all of us and we are all invested in growing our audiences together. We can do it! 💪
Here’s where it becomes a personal decision for you and your business. I priced The Playhouse to leave room in folks budgets to spend money with other people in the community.
Here’s a scenario I could see working well: You’re a social media expert with a membership that helps people grow on Instagram. Inside The Playhouse you host an event where you give quick feedback on people’s Instagram Bios. Then you let them know that you have a membership that includes all the awesomeness you host in there - maybe templates, training, regular Q&As with you, a slack channel to ask questions as they pop up.
If they loved meeting you in The Playhouse and you gave great feedback on their profile they’re thinking… “I definitely want to work with them more!” It’s like being on a podcast to get exposure for your membership except instead of chatting with a host - you’re getting to chat directly with your ideal customers which is kind of amazing if you think about it.
Let’s say you host paid networking events - why would you want to host a networking event in The Playhouse? Maybe you don’t - maybe you host an event where you give people a template on how to write their intro and they work on it with you. Then you invite them to your next event to try it out!?!
We just have to start thinking outside of the box on how getting in front of your people and actually hanging out with them can be a really powerful way to fast track relationship building!
The Playhouse isn't about making content, it's about having conversations.
That being said, none of the rooms will be recorded. You can bring any interesting topics or breakthroughs to the Heartbeat Community if you'd like to share it with the entire community.
And I can totally see conversations in The Playhouse being the inspiration for content you put out into the world.
Share the insights, the takeaways, the lightbulb moments with your audiences as well! Just not as a recording. 😬
The magic of The Playhouse is in the live conversations that happen in the different events. The idea is to be a participant, not a consumer of more information coming at you, so there will be no replays.
The ideas is that people will feel more at ease and natural in the conversations which will lead to more genuine connections.
We're hoping to have a ton of events from a diverse group of members, so making it to a few events a month should be totally doable!
Send an email to team[at]deannaseymour[dot]com and ask away! We're here for ya!
Ready to join the revolution?
(away from the noise of social media)
Attend LIVE events for support and feedback
Apply to host your own events
Contribute to Exclusive Bundles
Listing in the Member Directory*
Episode on The Playhouse Sessions Podcast*
Write an article for our collective blog*
Plus 40% affiliate recurring commissions
*On the roadmap for 2025!
