welcome to

a grassroots business collective for freethinking entrepreneurs who want to be seen

Start for Free!

We’re starting a revolution where visibility feels energizing and effective, without social media burnout, awkward networking, or struggling to grow your list

We took the stuffy concept of a professional business organization, gave it a shot of espresso and a glitter makeover, and created the most fun collective for business growth on the planet. The Playhouse delivers serious visibility opportunities and genuine connections wrapped in an experience that feels more like hanging with your coolest business friends than attending another boring networking event.

The Playhouse is a 24/7 platform where members across the globe share our wisdom, celebrate each other as whole, dynamic humans, and create success on our terms. 

We’re here to support your business and the real person behind it. This is a space to show up as your true self — with your quirks, obsessions, and unique genius. When colleagues know you as a whole person, you go from a name in a CRM to business besties, then real magic happens: connections deepen, referrals flow, and your business grows in ways that feed your soul (not suck it dry).


because let's be real...

You're over the endless hustle of online business. The pressure to create constant content, attend soul-sucking networking events, and grow your business through methods that feel exhausting rather than energizing

You've tried it all: from pouring energy into social media platforms with constantly changing algorithms to sitting through mega-pitchfests where everyone is waiting for their turn to talk and nobody's really listening. You’re busy running your business and don’t have tens of hours a week to spend on dead-end visibility activities.

And it's all left you wondering: "Is this really the only way to grow my business?"

The truth is, you don't need more social media strategies, more networking scripts, or more digital marketing tactics. You need genuine visibility opportunities with people who genuinely see you, hear you, and value what you bring to the table.

You're an established business owner who needs visibility, but what you're doing now isn't sustainable.

sound familiar...?

I'm sick of the pressure to create social media content for platforms owned by douchebag billionaires. The algorithm keeps changing, advice comes from all directions, and trying to stand out in a sea of sponsored posts feels impossible. I just want to connect with people who understand my work and see me as a human.
Those pushy sales-focused networking calls with people asking for referrals before they even know my name make me want to crawl under my desk and rip open a bag of hot cheetos. Not to mention my calendar is full of coffee chats that distract me from my actual work and go nowhere fast.
I've tried everything to grow my list: summits, bundles, new platforms, but I've only gotten a handful of random subscribers who grab the freebie and unsubscribe, or use their old AOL account from high school that they never check.
You started your business to make an impact and connect with amazing people, not to spend your days isolated behind a screen chasing algorithms or sitting through another draining networking event.

When it comes to connecting with your perfect people, it's time to work smarter, not harder.

It's time to break free from the draining visibility cycle of algorithm chasing, forced networking, and summit marathons that leave you exhausted rather than connected.

  • No more staring at the blinking cursor trying to conjure one more “hot take” for LinkedIn so that a bunch of bots can comment on it

  • No more sitting through painful networking events where everyone's delivering rehearsed elevator pitches instead of having real conversations

  • No more spending hours preparing for a summit appearance that brings you 15 new subscribers who immediately unsubscribe

  • No more cringing when you recommend someone after a coffee chat, only to find out they’re a total disaster

  • No more feeling like the only people who see your content are the same 5 loyal supporters who've been with you for years

  • No more working evenings and weekends to "stay visible" while your actual client work and personal life suffer

It’s time for visibility that doesn’t suck, with real relationships, real opportunities, and real support from people who totally get you.

Visibility doesn’t have to feel like a full-time job

Step away from the hustle and show up in ways that naturally work for your business and your brain

“I haven’t posted on social media in over two years andI knew I needed a fresh start.

Since joining, I’ve enjoyed connecting with other online business owners who, like me, work for themselves and by themselves. What excites me most is the chance to learn new strategies for visibility and build genuine connections (and friendships!) that make business feel a little less lonely.

. I can’t wait to see where this journey takes me!”

Sheila Streetman
Graphic Designer & Brand Strategist

"I was struggling to network without anxiety, build camaraderie without expectations, and explore myself and my future without judgment.

The topics range from soul-expanding to business-critical, and that balance makes it so valuable as an alternative to social media. I see more alternative paths to my version of success now that I am surrounded by people who are creatively pursuing their passions and their businesses, often together.

It is definitely the best value for the price I’ve ever gotten from a community."

Adrienne Kmetz
Content Advisor + SEO Expert

“I’m tired of social media feeling like I’m talking to a wall. I wanted community and real connection. 

And I love the events! I love that I can check the events section and it’s always a surprise of different topics. It’s refreshing how informal the events are. I don’t feel like I’m being talked down to by some guru. I get to see the real leader showing their expertise and access to ask questions. 

I’m excited for the future of hosting events as a way to meet new people and invite them into my financial world.”


Callie Sitek
Radical Profits Club

introducing

our mission:

The Playhouse is where freethinking business owners break free from the outdated visibility hustle and build real, sustainable visibility through human connection, creative collaboration, and organic opportunities, without tethering themselves to social media or sleazy networking tactics.

We believe visibility works best when it’s social media optional, B2H (business to human), and focused on meaningful email list growth.

Inside The Playhouse, you get in front of engaged, real people who are looking to hire people who do exactly what you do! You’ll be able to host or attend live events, create collaborative content (like our blog and podcast feed) and fun visibility opportunities that meet your audience where they already are.

We make networking feel natural, friendly, and fun, with built-in follow-up so relationships can grow without the pressure to “circle back.” Whether you’re swapping Netflix recommendations or brainstorming collab ideas, it’s all part of the relationship-building magic.

In this community, your visibility efforts naturally lead to genuine list growth and referrals because you’re consistently showing up, building trust, and being seen by exactly the right people. No gimmicks, just organic growth from real relationships.

At the core of The Playhouse is the belief that authenticity, collaboration, and human connection are the foundations of sustainable visibility. We’re not here to collect followers, we’re here to build business besties, collaborative partners, and lifelong friends because those are the relationships that seriously grow your business.

If you’re ready to ditch the content hamster wheel, skip the pitchfests, and finally build visibility in a way that feels good, welcome to The Playhouse.

What goes on inside The Playhouse

The Playhouse is built on the foundation that we’re all leaders and learners. Mentors in our unique zone of genius, whether it's business skills like design, copywriting, marketing, or life skills like body liberation, breathwork, or learning how your birth chart can affect your capacity.

Inside The Playhouse, you’ll find endless opportunities to showcase your expertise, share what you know, and learn from other incredible members doing the same.
In The Playhouse, you’ll expand your network and visibility in a fun, collaborative way.

  • Need to grow your email list?
    You’ll find partners who are excited to cross-promote and collaborate.

  • Want more opportunities for speaking gigs or guest spots?
    The Playhouse is filled with members ready to invite you on their platforms.

  • Looking for your dream clients?
    They’re already here, and they’re eager to learn about what you do.

We believe that everyone has something amazing to contribute, and we offer lots of ways for you to be brilliant and visible in front of the right people. We give you the stage and the audience. All you have to do is show up and shine. 🤩

"First of all, the onboarding was so well thought out. Everything in here has been curated with user experience in mind. The vibe is fun and casual but also creative and professional. The people in here are cool, and it feels warm and welcoming.

I like the ease of setting up an event and having a built-in attendance possibility before I even invite my list. I also love how we can invite outsiders. It seems like a great place to test out new things I create.

There’s a wide variety of professionals here, and the events are kind of like a candy store. It was the type of community I was looking for!"

Tonya Kubo
Online Community Strategist

"I like that it doesn't run on an influencer or mentor model where we're all in the community to learn from one person and our relationships with each other are just a side benefit. Instead the whole point is the relationships with each other and Deanna's presence is the cool perk / ‘side benefit.’ 

Relationship building & visibility are so important for growing my business. I love that the Playhouse offers opportunities for genuine connection and championing each other's work in a fun, non-hierarchical, and non-sleazy way. We need more spaces like this in online business!"

Amelia Hruby
Softer Sounds Studio

"Meeting peers who want to collaborate and discuss more advanced topics in business has been such a highlight. The people in The Playhouse are so keen to work together, support each other, and truly show up. It’s a super creative and committed group, and I can’t wait to connect with even more Playhousers and get to know them.

What makes The Playhouse different is the context and framing. It’s meant to be a collective where everyone contributes and supports each other—not just another online forum for promoting businesses. I’m really excited about that vision and look forward to developing it alongside everyone inside The Playhouse."

Lex Roman
Newsletter Subscription Marketer

Here’s how you can contribute, connect, and grow inside The Playhouse:

Our online community is what social media used to be back in the day. A fun way to keep in touch with friends. It is a vibrant and dynamic space buzzing with collaboration, support, and real conversations.

Here, you can dive in to ask questions, share resources, and connect with other freethinking solopreneurs who truly get it. There is no need to show up polished or perfect. We embrace our real selves, and this shared authenticity builds the genuine relationships that fuel your business growth.

Whether you are seeking advice on a tricky client situation, celebrating a recent win, or hunting for the best tools and processes, the community is here for you.

This is your go-to spot to receive and offer support, brainstorm ideas, or simply connect with others who understand the unique highs and lows of solopreneurship. These conversations are not just chatter; they form the foundation of our collaborative energy and ignite deeper relationships, exciting opportunities, and sustainable business growth.
Engage in the Online Community
We know how exhausting it can be trying to be seen and heard in the noisy online world. Feeling like you’re screaming into the void is no fun! And, we also know that growing your network and building your email list is key to creating consistent lead generation and sales. We got you.

We don’t do boring webinars and one-dimensional networking calls. Instead, we give you a space to host your own unique events to an engaged audience, who show up live to learn from you and support you. Don't want to host? Just come hang at the events that are already happening inside!

These fun, casual events can be about business or your hobbies! You’re literally hanging out with friends and chatting. It’s a fantastic way to build trust, showcase your expertise, and position yourself as a go-to resource (or a totally awesome nerd). You’ll enjoy two-way conversations with potential collaborators or clients who value what you bring to the table. 

Events like…
  • Intuitive Business Planning Session with the Creative Alchemy Deck
  • Building Engaged Communities
  • Accounting Basics for Non-Accountant Business Owners
  • Love is Blind Season 7 Chitty-Chat - because it doesn’t all have to be about business! We’re humans too!

When you show up and share who you are and what you know, we understand you on a personal and professional level and are excited to promote and refer you to each other’s networks! 

Check out the current event lineup here and get inspired about what kind of parties you want to host and attend!

Host Your Own Events & Share Your Expertise

“Even though I'm introverted, I still enjoy community and connection. I love that everything is live; no recordings.

It takes the pressure down and means people are genuinely engaged, not just half-paying attention while checking emails or scrolling.

It feels like real conversations you'd have in the breakroom at the office.
The opportunity to practice without pressure is amazing.

Got an idea but not sure if it’ll work? Host a room and experiment—no judgment. Plus, I can ask questions and get real, lived experience from others, not just the polished fluff on sales pages!"

Suzanne Culberg
The Nope Coach

“I’ve already gained new clients through organic connections and meaningful interactions with other members. It is truly easeful to just show up, meet cool people, and walk away with gobs of gifts from each engagement.

Everything I’ve attended here has been joyful, useful, and immediately actionable. I implemented the tips I got in Suzanne Culberg’s event and got invited to be on a podcast I’m really excited about.

I’m expanding my network with powerful, magical creators who are not afraid to color outside the lines of traditional business strategies. The chill vibe values playfulness while calling in some badass business women who really know their stuff.”

Regyna Curtis
Holistic Business Mentor

"Everyone has a voice! It doesn’t feel like you’re just a number in a membership; it feels like you are a voice in a community. The warm, welcoming vibes of every event are like a breath of fresh air. Every time I walk away from an event, I am feeling inspired and ready to dive into making my business that much better.

In only 2 months, I have made so many connections for my business! I’m so excited to not only grow my own audience but to learn more about what other business owners are doing and see so many creative business owners doing amazing things.

As soon as I saw the vision for The Playhouse, I knew I had to be in on this magic."

Emily & Lisa Breitbach
Virtual Assistants - Human VA

Share your expertise through member-curated collaborations where relationships continue after promotions end. Unlike traditional bundles where connections vanish, Playhouse partners become part of your ongoing business ecosystem, transforming one-time visibility into lasting relationships that drive real growth.

Contribute to Exclusive Bundles + Summits

Get featured on the Playhouse Friends podcast and showcase your expertise in front of an engaged audience of fellow business owners and potential collaborators. It’s a chance to expand your visibility, strengthen your authority, and build genuine connections, all while adding fresh content to your marketing toolkit.

Episode on The Playhouse Friends Podcast

As a member, you’ll be featured in our public Member Directory, a curated list of trusted service providers. This is your chance to get in front of potential clients, collaborators, and referral partners who are actively looking for experts like you. Instead of wasting time chasing cold leads or relying on algorithms, you’ll show up where real people are already searching for real experts.

Listing in the Member Directory

Share your expertise on The Playhouse blog and get in front of a wider audience of potential clients and collaborators. Your article helps build your authority, boosts your website’s SEO with a quality backlink, and gives you fresh content to share.

Write an article for our collective blog

Get paired with a fellow Playhouse member through our regular match-up emails and connect however feels right for you. There’s no pressure, just an easy way to spark new conversations and keep expanding your network with people you’ll absolutely see again inside The Playhouse.

Sign up for Member Matchups

In The Playhouse, we believe in the power of collective growth. The more diverse and expansive our community becomes, the more opportunities open up for everyone. By inviting your network into our Playhouse family, you not only earn 40% recurring commissions, but help foster a thriving, supportive environment for all.

40% affiliate recurring commissions

"I love the openness and positive vibe. And the flexibility to host or attend events with a collaborative intent feels great. There’s been so many informative and fun conversations already, even in my early days.

I love the opportunity to broaden my circle of connection and networking in a fun, organic way. Having access to intelligent and focused business owners makes this the perfect place to float new ideas.

The energy and communication are so much better than other similar communities I found. The encouragement to think outside of the box and dare to be different, without judgment, feels great.”

Sheila Williams
Life Coach

"I've had an idea for an event that I've wanted to run for my audience for a while, and I was able to host it in the Playhouse without having to do a launch. I had some great takeaways from the experience.

I love the wide range of entrepreneurs in the Playhouse. It's a great place to get new perspectives or suggestions for resources that aren't as well known in my niche and pretty much anything Deanna Seymour is doing is something that I want to be a part of!

The whole platform has a chill, let's try fun things and support each other's vibe, which I love!"

Audra King
Coach & Agency Owner

"First of all, the onboarding was so well thought out. Everything in here has been curated with user experience in mind. The vibe is fun and casual but also creative and professional. The people in here are cool, and it feels warm and welcoming.

I like the ease of setting up an event and having a built-in attendance possibility before I even invite my list. I also love how we can invite outsiders. It seems like a great place to test out new things I create.

There’s a wide variety of professionals here, and the events are kind of like a candy store. It was the type of community I was looking for!"

Jill Davenport
Coach

Ready to join a different kind of growth platform?


Despite our fun name, The Playhouse isn't full of hobbyists or freebie-seekers. Our members include:

  • Established service providers looking for trustworthy referral partners
  • Successful coaches and consultants seeking collaboration opportunities
  • Experienced creatives building sustainable referral networks

One of our members landed a new coaching client after hosting their very first event! The discovery call was booked immediately after! That's the magic of genuine connection: the know-like-trust factor accelerates dramatically when you engage with someone meaningfully, rather than through hashtags and like buttons.

It’s all about Quality Connections With Ambitious Business Owners

You need:

  • Referral partnerships with people who understand your value and pricing
  • Collaborative opportunities with fellow experts
  • A trusted circle of peers who get your unique challenges

The Playhouse gives you instant access to a curated community of business owners who respect your expertise and understand the value of reciprocity.

When you've crossed into that established business territory, your growth challenges are different.

Be a Member of the Online Community
(away from the noise of social media)

Attend LIVE events for support and feedback

Apply to host your own events

Contribute to Exclusive Bundles

Listing in the Member Directory

Episode on The Playhouse Sessions Podcast

Write an article for our collective blog

Plus 40% affiliate recurring commissions

Start your free trial today!

$297 per year or $27 per month


Let's be real: at $27/month (less than $25 if you join for the year) even ONE quality referral or collaboration opportunity makes this investment a no-brainer.

Our active members find that hosting just one event every quarter typically leads to:

  • Meaningful growth in their email community
  • Direct client inquiries from qualified prospects
  • Collaboration invitations from fellow experts
  • Referral relationships that continue paying dividends

For someone with your expertise and client value, that translates to significant returns for just a few hours of engaging with interesting people in a format that's refreshingly enjoyable. Social media might be free, but what's the real value when your content disappears into the algorithm void?

Joining The Playhouse gives you access to a curated community of professionals who consistently see your content, engage meaningfully, and can become your next clients or referral partners. Which makes the ROI dramatically higher than endless hours of free social media posting. Just sayin. 😉

Real examples from our members:

  • “I booked a new client almost immediately just by hanging out in the community—no discovery call! ” - Valeska Griffiths (Brand Messaging + Copy)

  • “I’m wrapping up work for my third SEO client that I’ve gotten from my new found friends inside this community!” - Adrienne Kmetz (SEO + Content Strategist)

  • “We’ve connected with 2 new clients in just 3 months of being inside the Playhouse from Word of Mouth referrals!” - Lisa & Emily (VAs): 

  • “Within my first couple months, someone attended one of my sessions, immediately booked a discovery call afterward, and quickly became a high-ticket client!” Casey Jourdan (Coach)

  • “I tested out my idea for a new workshop series in The Playhouse and already sold a seat to my paid workshop!” - Jacki Hayes (Client Experience Strategist & Systems)

  • “My first sale in my brand new Zine Etsy shop was from another Playhouse member!” - Monday Schreiber-Erickson (Digital Marketing Strategist)


The ROI Math Makes Sense (Even for Number People)

I am just so excited to let a bunch of folks know what I do and how it can transform course materials. The more people who understand what's possible, the more they can use it or talk about the technology with other folks.

I am really loving a chance to connect with people who have a huge variety of services! Groups I've joined in the past have been largely geared towards the same kind of service provider, but I love that I can chat with a body liberation coach, a feminist podcast studio, and an SEO expert all in one place!

I am so stoked to know (and be able to refer) such a wide variety of service providers. I've already brought up Playhouse members in a few different networking groups when someone has talked about what they need!

Kate Burgener
Interactive Workbook Designer

"Finding communities where I felt I and my business would fit in has been a challenge, but I’m loving the community in Heartbeat so far. The engagement is fantastic, and the list of upcoming trainings looks amazing!

I’m excited about contributing value in a meaningful way and receiving nonjudgmental feedback from a variety of people with different services and products. I look forward to meeting others in my niche, as well as those who may not be but are still interested in what I have to offer.

I love that Deanna values accessibility—it’s one of my business values as well. She is genuine, funny, kind, and super relatable!"

Fonda Neal
Natural Health Coach

"It’s so VIBRANT! Literally and energetically. The diversity and active participation here make it the perfect place to grow relationships!

Being a solo business owner can get so lonely! I truly missed the social aspects of working for a larger company, and The Playhouse brings that element back to my life and work. I don’t feel like I’m going it alone anymore.

I love the array of experts in The Playhouse! At any given time, I can pop into a session on SEO, a networking meetup, or a podcast pitching workshop. It’s really an awesome hub for business owners like me. I’ve already connected with so many cool folks and love building relationships and referral partnerships like this.”

Megan Winkler
The Good Business Witch

Here's What Your Business Looks Like with The Playhouse Visibility Boost...

You're hosting events with engaged attendees and the conversations are flowing. Your email list is growing and you're selling those low ticket offers that you used to forget to mention. You're connecting with your audience on a human level and have people wanting to hire with you! The best part? It feels way easier than all the things you’ve been trying, and it finally feels fun!

No more cold pitching! People are INVITING YOU to be a guest on their podcasts, teaching workshops inside other memberships, and getting asked to collaborate on projects that highlight your expertise. Your audience is growing, your credibility is skyrocketing, and you’re opening doors to even bigger opportunities… all while having fun and doing what you love!
You’re hanging out with dream clients who value your work and start seeing your income steadily rise. Your pipeline is full and your business is growing without feeling chaotic or overwhelming. You’re connecting with other business owners through real conversation and genuine connection. You’re finally in the zone, and it feels freaking amazing!

I built The Playhouse because I was tired of communities that either demanded constant content creation or endless giving with little return. This is the community I wished existed when I had already established my business and was looking for my next growth phase.

Join us if you're ready for visibility that converts, connections that matter, and growth that feels aligned with where you are in your journey. ✨

From One Experienced Business Owner to Another...

“I've been around online business for a number of years but wasn't finding a community I wanted to "settle" into. I know relationships are KEY in building our businesses and I knew it was time for me to invest in it but wasn't finding it until The Playhouse.

I love the variety of events and people Deanna draws. I can learn from a very diverse set of people that also identify as revolutionaries, free-thinkers who value human first, business second.

It gives me a place to share my expertise AND learn from others - so I can both give and receive and I LOVE that so damn much.”

Jen Vertanen
"Best Damn Life" Coach & Mentor

"In The Playhouse, I've experienced meeting and being seen by kind colleagues who I'd never have met otherwise.

They welcomed me and helped me zero in on how to share myself and my gifts with this new community. The space feels intentional, warm, and genuinely collaborative, fostering connections that feel both professional and deeply personal.

The creator of The Playhouse herself, Deanna Seymour, is a visionary with so much heart who beams welcome to each and every one of the Playhouse members. Her dedication to creating a community where everyone can thrive and feel supported is truly inspiring."

Kellita Maloof
The Mr. Rogers of Burlesque

"The Playhouse has exceeded my expectations. It already feels like a close-knit community.

I’m amazed by the wide-ranging knowledge and expertise of the members. Every session I participate in teaches me something new. In January, I’m excited to launch my own Playhouse events and share my experiences as a Business Strategist.

I joined because of the equality Deanna baked into its structure and the opportunity to connect and build relationships with other founders. The Playhouse truly creates space for collaboration and mutual growth."

Katherine Danesi
Business Coach + Strategist 

Creating endless content for fickle algorithms 😭
Having real conversations with real people 👯‍♀️


To...

Go from...

Stressing about posting frequency and "staying visible" 😅


Say no to...

Showing up authentically when it works for YOU💥

And heck yes to...

Collecting freebie-seekers who rarely convert 🙄

Trade in...

Connecting with qualified peers + potential clients 💸

For...

Spending hours overly complicated sales funnels 🤬

Give up on...

Hosting casual events that showcase your expertise naturally 🎙️


Invest time in...

Competing for attention on oversaturated platforms 🥴

Swap...

Standing out in a supportive community that celebrates your uniqueness 💕


For...

Short-lived visibility spikes from summits and bundles 📉

Wave goodbye to... 

Sustainable, growing recognition from genuine relationships 🙌

Say hello to... 

Worrying about algorithms and platform changes 😟

Move beyond...

Building connections that exist outside of any platform 🥰

Focus on...

"Spray and pray" approach to finding clients 💦😂

Forget about...

Targeted exposure to exactly the right people 🎯

Zero in on...

"An hour in the Playhouse is worth six months of working with an expert. Watching the community evolve with purpose over pretense is such a privilege. Finding a place to test and refine what you’re working on is rare, and I’m blown away by what I’ve accomplished since joining.
I love that the Playhouse sidesteps the low-quality interactions typical on other platforms. Instead of wasting time hunting for ideas or meaningful connections, I can engage with this community. It’s a safe, low-risk space to gain feedback, make mistakes, and grow."

Kelly Osborne
Market Researcher

"In my field it’s not always easy to find a space where I can connect with other solopreneurs while still getting to share my knowledge in helping moms balance life and work.

In here, we’re not just focusing on traditional business strategies, but also sharing tools and insights that help us all navigate the stress of entrepreneurship and daily life.

The Playhouse treats solopreneurs as whole people, allowing me to integrate my personal and professional experiences in a way that feels authentic and valuable."

Kayce Hodos, LCMHC, PMH-C, NCC
Perinatal Mental Health Specialist

"The Playhouse attracts a cool, genuine, whip-smart community of entrepreneurs.

They're not only my dream clients, but the people I’d most love to learn from.

I’ve been able to build connections with others who can commiserate, offer support, celebrate triumphs, understand memes, and provide valuable feedback and advice.

Having the unique opportunity to collaborate with such a talented group of business owners is invaluable."

Valeska Griffiths
Copywriter + Brand Strategist

"Fitting into a community of business owners and not being looked down upon for being a simple farmer has been such a relief. I like how there are plenty of events to choose from that fit my schedule, and I get to know community members I might not have had the chance to interact with otherwise.

What I love most is how it’s totally judgment-free, and I can just be me without trying to be someone else.”

Lorraine Penner
Farmpreneur

"A lot of the other communities I’ve been in still have an air of focusing on yourself first. But here, I feel like we are all in this together—supporting each other and growing together.

I always love connecting with new people, new ideas, and seeing where we can support each other through collaboration. I just know that there is going to be magic coming out of these Playhouse connections!"

Casey Jourdan
ADHD Coach

"I think I was struggling the most with feeling alone. Yes, I’m on my own in my business, but I kept trying to join communities to build connections, and it just wasn’t happening.

It sounds simple, but I’m most enjoying the people. Deanna brings really amazing people together, and I love the connections I’ve been making. I don’t know that I can describe how amazing it is to find a group of people who support you, cheer you on, and want you to succeed."

Becky McCleery
Strategy & Operations Consultant

Ready to be seen by the right people?

Be a Member of the Online Community
(away from the noise of social media)

Attend LIVE events for support and feedback

Apply to host your own events

Contribute to Exclusive Bundles

Listing in the Member Directory

Episode on The Playhouse Sessions Podcast

Write an article for our collective blog

Plus 40% affiliate recurring commissions

Start your free trial today!

$297 per year or $27 per month

All the A's to your Q's...

Is this community only for women?

Nope! This community is for everyone. Admittedly at the moment it's mostly women identifying but we want to build a diverse community with lots of perspectives! All humans are welcome. 

How many events can I host?

You can host as many as 2 events per month. We want to make sure that we’re creating a space that is collaborative and diverse. Signing up sooner than later gives you the opportunity to help shape the schedule and get your first choice of days and times. 

Keep in mind, The Playhouse is a 24/7 community so you can host events any time day or night or on the weekends! It's about doing business our own way and re-writing the rules!

Can I sell at my events?

Yes. AND… the ratio of conversation/value to selling should be at LEAST 90/10. You’ll have a QR code on your event background so it will be very easy to refer to that or drop a link in the chat. I can see someone hosting a Q&A about bookkeeping and then saying something like, “I have a free intro course on Quickbooks if you want to grab it.” or “I have a membership where you can ask me questions in our Facebook group whenever they pop up throughout the month.” 

Those are natural suggestions and add value to someone struggling with their bookkeeping. The mission of The Playhouse is to build relationships and grow your audience + email list, so you should absolutely be mentioning your offers, both free and paid. However, this is not a space to do a webinar style pitch that’s mostly you talking about your offer. You can absolutely invite them to sign up for your list and register for a webinar you’re hosting in your world.

But the events in The Playhouse are spaces for conversations, coworking, or collaboration. In order to maintain this, attendees will receive an opportunity to give feedback after your event. I’ll be monitoring that feedback to make sure all events are in line with the mission of the community. 

Where is the online community hosted?

The online community aspect will be hosted in a platform called Heartbeat. It’s much like Circle or Mighty Networks, essentially a Facebook Group off of Facebook. All the events will be created in Heartbeat and link directly to your event. Engaging in the Heartbeat community will increase your visibility and most likely improve the attendance at your events.

The events themselves will be hosted in a platform called Go Brunch. 

What are the details of the affiliate program?

It’s important to me as the founder that this space has a truly collective spirit about it. So everyone is encouraged to become affiliates for The Playhouse. Affiliates earn 40% recurring commissions on anyone you bring into The Playhouse. You'll get paid monthly on the 15th of each month.

A large, diverse group of members and mentors is what will make The Playhouse a success and I can't do it all by myself. The goal of this profit sharing model is to make The Playhouse feel like it belongs to all of us and we are all invested in growing our audiences together. We can do it! 💪

What if I have my own membership? Won't this compete with that?

Here’s where it becomes a personal decision for you and your business. I priced The Playhouse to leave room in folks budgets to spend money with other people in the community.

Here’s a scenario I could see working well: You’re a social media expert with a membership that helps people grow on Instagram. Inside The Playhouse you host an event where you give quick feedback on people’s Instagram Bios. Then you let them know that you have a membership that includes all the awesomeness you host in there - maybe templates, training, regular Q&As with you, a slack channel to ask questions as they pop up. 

If they loved meeting you in The Playhouse and you gave great feedback on their profile they’re thinking… “I definitely want to work with them more!” It’s like being on a podcast to get exposure for your membership except instead of chatting with a host - you’re getting to chat directly with your ideal customers which is kind of amazing if you think about it. 

Let’s say you host paid networking events - why would you want to host an event in The Playhouse? I could see you hosting an event where you give people a template on how to write their intro and they work on it with you. Then you invite them to your next event to try it out!

We just have to start thinking outside of the box on how getting in front of your people and actually hanging out with them can be a really powerful way to fast track relationship building!

Can I record my own events?

The Playhouse isn't about making content, it's about having conversations. 

That being said, none of the rooms will be recorded. You can bring any interesting topics or breakthroughs to the Heartbeat Community if you'd like to share it with the entire community.

And I can totally see conversations in The Playhouse being the inspiration for content you put out into the world. 

Share the insights, the takeaways, the lightbulb moments with your audiences as well! Just not as a recording. 😬

Will there be replays if we can't make an event?

The magic of The Playhouse is in the live conversations that happen in the different events. The idea is to be a participant, not a consumer of more information coming at you, so there will be no replays.

The ideas is that people will feel more at ease and natural in the conversations which will lead to more genuine connections.

We're hoping to have a ton of events from a diverse group of members, so making it to a few events a month should be totally doable!

What if I have more questions?

Send an email to team[at]deannaseymour[dot]com and ask away! We're here for ya!

Ready for visibility that really converts?

Be a Member of the Online Community
(away from the noise of social media)

Attend LIVE events for support and feedback

Apply to host your own events

Contribute to Exclusive Bundles

Listing in the Member Directory

Episode on The Playhouse Sessions Podcast

Write an article for our collective blog

Plus 40% affiliate recurring commissions

Join Us Inside Today!

$297 per year or $27 per month