Spark DOES NOT include the ability to host events. Glow DOES give you the opportunity to host events. Everyone has access to the online community and is invited to all events. The online community and the events are where all members can soak up knowledge, make valuable connections, and become leaders in their niches. If you sign up for Spark, you can always upgrade to Glow if/when you're ready to host events. 

As we build the community you can host as many as two events per week. This is subject to change but I think once a month or once a week will be the norm. We want to make sure that we’re creating a space that is collaborative and diverse. Signing up sooner than later gives you the opportunity to help shape the schedule and get your first choice of days and times. 

Keep in mind, The Playhouse will be closed on the weekends, so all events will take place Monday - Friday ET. 

Yes. AND… the ratio of conversation/value to selling should be at LEAST 90/10. You’ll have a QR code on your event background so it will be very easy to refer to that or drop a link in the chat. I can see someone hosting a Q&A about bookkeeping and then saying something like, “I have a free intro course on Quickbooks if you want to grab it.” or “I have a membership where you can ask me questions in our Facebook group whenever they pop up throughout the month.” 

Those are natural suggestions and add value to someone struggling with their bookkeeping. The mission of The Playhouse is to build relationships and grow your email list, so you should absolutely be mentioning your offers, both free and paid. However, this is not a space to do a webinar style pitch that’s mostly you talking about your offer. You can absolutely invite them to sign up for your list and register for a webinar you’re hosting in your world.

But the events in The Playhouse are spaces for conversations, coworking, or collaboration. In order to maintain this, attendees will receive an opportunity to give feedback after your event. I’ll be monitoring that feedback to make sure all events are in line with the mission of the community. 

The online community aspect will be hosted in a platform called Heartbeat. It’s much like Circle or Mighty Networks, essentially a Facebook Group off of Facebook. All the events will be created in Heartbeat and link directly to your event. Engaging in the Heartbeat community will increase your visibility and most likely improve the attendance at your events.

The events themselves will be hosted in a platform called Go Brunch. 

It’s important to me as the founder that this space has a truly collective spirit about it. So everyone (Glow + Spark members) are encouraged to become affiliates for The Playhouse. Affiliates earn 40% recurring commissions on anyone you bring into The Playhouse as long as you are in the community.

A large, diverse group of members and mentors is what will make The Playhouse a success and I can't do it all by myself. The goal of this profit sharing model is to make The Playhouse feel like it belongs to all of us and we are all invested in growing our audiences together. We can do it! 💪

Here’s where it becomes a personal decision for you and your business. I priced The Playhouse to leave room in folks budgets to spend money with other people in the community.

Here’s a scenario I could see working well: You’re a social media expert with a membership that helps people grow on Instagram. Inside The Playhouse you host an event where you give quick feedback on people’s Instagram Bios. Then you let them know that you have a membership that includes all the awesomeness you host in there - maybe templates, training, regular Q&As with you, a slack channel to ask questions as they pop up. 

If they loved meeting you in The Playhouse and you gave great feedback on their profile they’re thinking… “I definitely want to work with them more!” It’s like being on a podcast to get exposure for your membership except instead of chatting with a host - you’re getting to chat directly with your ideal customers which is kind of amazing if you think about it. 

Let’s say you host paid networking events - why would you want to host a networking event in The Playhouse? Maybe you don’t - maybe you host an event where you give people a template on how to write their intro and they work on it with you. Then you invite them to your next event to try it out!?!

We just have to start thinking outside of the box on how getting in front of your people and actually hanging out with them can be a really powerful way to fast track relationship building!

The Playhouse isn't about making content, it's about having conversations. 

That being said, none of the rooms will be recorded. You can bring any interesting topics or breakthroughs to the Heartbeat Community if you'd like to share it with the entire community.

And I can totally see conversations in The Playhouse being the inspiration for content you put out into the world. 

Share the insights, the takeaways, the lightbulb moments with your audiences as well! Just not as a recording. 😬

The magic of The Playhouse is in the live conversations that happen in the different events. The idea is to be a participant, not a consumer of more information coming at you, so there will be no replays.

The ideas is that people will feel more at ease and natural in the conversations which will lead to more genuine connections.

We're hoping to have a ton of events from a diverse group of members, so making it to a few events a month should be totally doable!

Send an email to team[at]deannaseymour[dot]com and ask away! We're here for ya!